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Marketing Solutions for the Boating and Fishing Industries | OVERSLOT Web & Communications


Straightforward Marketing Solutions

Web sites, online marketing, photography, and copywriting just for boat builders, charter outfits, tackle companies, and lodges

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Marketing Solutions for the Boating and Fishing Industries | OVERSLOT Web & Communications


Straightforward Marketing Solutions

Web sites, online marketing, photography, and copywriting just for boat builders, charter outfits, tackle companies, and lodges

Boating and Fishing Spoken Here

There are plenty of people out there who can build a pretty website. And plenty more who can write top-shelf copy. And plenty more with a deep knowledge of boating and fishing. But there aren't many places those three groups overlap.

You just found one.

Overslot Communications makes use of inexpensive online web tools combined with a background in professional writing, editing and photography and an almost unhealthy obsession with boats and fishing to offer practical, effective, and inexpensive communications and marketing support tailored just for small- to medium-sized boat builders, tackle companies, and charter outfits.

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Marine and Fishing Marketing Services | OVERSLOT Web & Communications


Web, Copywriting, Photography, and More

From quick consults to full websites, a range of custom comms solutions

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Marine and Fishing Marketing Services | OVERSLOT Web & Communications


Web, Copywriting, Photography, and More

From quick consults to full websites, a range of custom comms solutions

Everything you need, nothing you don't

We take a direct, common-sense approach to communications. Think about what potential customers and clients want to know, think about out how and where they want to find that information, and then deliver it as simply and efficiently as possible. We're not here to push "integrated marketing solutions" with six-figure price tags. If you want a complete communications overhaul, we can do that. If you just want a good description of a new boat model, we can do that too.

Web

It's not your brochure. Or your phone number. Or one of your dealers. Nope, these days, for better or worse, it's your website where potential buyers and clients go first for answers. With services ranging from quick touch-ups to full makeovers to new-from-scratch sites, we'll help you answer them effectively.

Writing

It’s easy to believe good writing doesn’t matter anymore. After all, only English teachers can even tell the difference, right? But think of it like music. Just because most of us can’t carry a tune in a bucket doesn’t mean we don’t recognize good music when we hear it. The same goes for good writing: it affects us even when we don't know why.

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More

Need a mass email service set up? Tips on social media marketing? Some fresh photos for your site? A new print brochure produced? A press release written and distributed? With broad experience ranging from magazine editing to email marketing to directing an outdoor writers association, we can do that and a lot more.

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Marketing Support by an Experienced Boater/Angler | OVERSLOT Web & Communications


About Overslot

Wide-ranging professional experience combined with good old-fashioned common sense

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Marketing Support by an Experienced Boater/Angler | OVERSLOT Web & Communications


About Overslot

Wide-ranging professional experience combined with good old-fashioned common sense

Who We Are, What We Do, and How We Do it

Let's be honest here. Overslot Communications is ... well, me, Zack Thomas, the guy not catching bass in the picture above. I'm a former editor of saltwater fishing and boating publications, an award-winning (really, lots of them) outdoor writer and photographer with credits in titles like Salt Water Sportsman and Sport Fishing, former executive director of the Outdoor Writers Association of California, and, more recently, head of online and print publications and communications for a couple of university foundations including, currently, the University of Central Florida Foundation.

I offer what I like to think are exceptionally good communications and web services with real, personal service. Big ad firms are right for some companies, but for others a smaller, more responsive, and more down-to-earth approach is better. Even if money is not an object — and we all know it is — there's something to be said for being able to pick up the phone and talk to the guy who makes the decisions instead of an account rep who'll decide if your issue is important enough to connect you with somebody who actually knows what's going on.

If that's the way you like to do business, and if you're looking for straight answers and effective, affordable, real-world web, communications and marketing support, please give me a call.