New Site for Renaissance Prowler
Recently launched a big new site for Renaissance Prowler at www.renaissanceprowler.com. Did all the design and development, copywriting, owner outreach for testimonials, and photography on the 25 and 31 models.
This was a big, involved project requiring lots of research and back-and-forth to get the copy right, but I'm sure pleased with the outcome, which I believe makes the case for these exceptional boats better than any other offshore builder's site.
The guiding philosophy here was that Prowler's prospective buyers are nearly all reasonably experienced boaters who will be swayed more by real, concrete, detailed information about boats than by clever taglines and nifty design elements. We didn't dismiss the importance of form, of course; we just made a strategic decision to put content first.