Specialty Web design, Content & Marketing
Serving the Recreational Marine & Fishing Industries
Web Design & Development
Content and Copywriting
Field photography
SEO & PPC (Google Ads)
Online Booking & E-commerce
Print Publications
Email Marketing
Overslot Web & Communications provides specialty web design, content writing, photography, and marketing support specifically for charter operators and guides, boat builders, boating accessory and fishing tackle companies, boat and engine repair shops, fishing lodges, and related businesses.
We also offer cost-effective, personalized SEO plans; social media and reputation management; pay-per-click (Google Ads) campaigns; and online sales and booking solutions.
With a background in journalism and magazine editing, photography, digital marketing, and nonprofit management, combined with an in-depth knowledge of the recreational boating and fishing industry, we provide what others can’t — authoritative, professional content. These days, anybody can build a pretty website; the content is the hard part, and without quality content that pretty website is just an empty box.
Above all, we take pride in the strong relationships we build with clients. Our goal is to become a trusted partner, providing the kind of valuable insights and services that measurably improve your business over time.
Why Overslot?
The fact of the matter is that anybody can build a decent looking website these days — the graphics company around the corner, your nephew who minored in IT, some guy in Kazakhstan you found on Fiverr, ChatGPT, even you, as soon as things slow down a bit. And all for considerably less that we charge.
So why pay us good money to do it for you?
We specialize in the hard part: writing. Building a website and crafting professional-quality content are two different things. The first one is easy. The second one takes time and expertise. We put content first and then build sites around it.
We know the industry and speak the language. That Fiverr guy has no idea what a baitcaster is. Or spray rails. Or jerkbaits. Neither does the local agency that builds websites for nail salons and coffee shops. Authenticity counts.
We dot the I’s and cross the T’s. Details are critical for search rankings. We carefully craft heading structures, meta titles and descriptions, image alt text, URL slugs, and so on for every site we build. Over time, doing the little stuff makes a big difference.
We’re in it for the long haul. We’ve been in business for more than a decade now and full-time since 2020. This isn’t a side-gig or a hobby. Web people have a well-deserved reputation for flakiness. We’re not going anywhere.
Sample Website Projects
click screenshots for live sites
More than Two Decades of Experience
Overslot has been delivering web design and development, copywriting, and imagery since early 2015, but founder Zack Thomas has more than two decades’ experience as a professional communicator.
He is a former editor of Pacific Coast Sportfishing magazine and two other saltwater fishing publications; an award-winning outdoor writer and photographer with credits in titles like Salt Water Sportsman and Sport Fishing; and author of The Angler’s Guide to Trailer-Boating Baja.
Thomas has also spent 12 years as a university communications and marketing professional, editing print and digital publications, developing email marketing campaigns, and designing and maintaining websites, most recently as Director of Communications and Marketing at the UCF Foundation. He holds a master of fine arts in nonfiction writing and has taught composition and creative writing at the University of Alabama and several other colleges.
Based just outside Orlando, we are centrally located in Florida and support clients from the Carolinas to the Keys, as well as several outside the Southeast.
Overslot on Instagram
Let’s Get On It!
Got questions? Ready to take the next step? Give us a call, shoot us an email, or use the form below to request a quick, no-cost evaluation.