Copywriting Matters


This is what you won't get from non-specialized web outfits — meaningful, well-written content. This piece is from a set of new model descriptions I've been working on for a larger-scale production builder that already has a very nice website but no good content to fill it with. I'm available for copywriting-only projects like this, but I also include copywriting as needed with web projects.



The new flagship of the BUILDER NAME fleet, the MODEL NAME merits that title not just by virtue of her 32' length and huge 10'8" beam but also the all-in approach we took to her design. Unlike many boats in her class, the MODEL leaves the factory fully equipped for anything from open-water island crossings to offshore fishing to sunset cruises with a dozen of your closest friends.

Among the highlights of her huge list of standard features and equipment are a pair of 16" Garmin touchscreen displays mounted in a glare-resistant dash; a twin-amp, 8-speaker JL Audio system; a side-entry door with stainless frame; offshore racing-inspired convertible bucket/bolster helm seats with folding armrests; a huge coffin box concealed under a pair of high-back loungers; an Ultima hardtop with locking overhead rod-storage, full LED lighting, and a Climate Cool misting system; a spacious step-down console with electric toilet and abundant natural light; and a cockpit tackle and bait prep station featuring dry storage, fresh and raw water, a double sink, and a 65-quart premium cooler on an electric slide-out system. And that's just for starters.

Smart features and luxurious finishes aren't everything though, and the MODEL delivers the performance goods as well. A 57 mph beast when rigged with twin V8 Yamaha F350s, she's also remarkably agile thanks in part to standard SeaStar Optimus electronic power steering. For effortless close-quarter maneuvering, intuitive joystick controls are available. An aggressive 22.5-degree deadrise delivers soft landings and predictable performance in rough seas, while her big 10’8” beam makes for exceptional trolling and drifting stability that narrower, deeper-vee hulls can't match. A gracefully flared bow pushes spray down and out, and and a carefully engineered Euro transom design with plenty of freeboard aft keeps slop out and anglers in.

Although she's designed with an eye for style and an emphasis on luxury — highlighted by bow seating with individual curved backrests, cozy sleeping quarters belowdecks, extensive LED accent lighting, a gracefully curved glass windshield, and top-shelf upholstery — the MODEL is a fishing machine at her core. In addition to her full-featured tackle and bait station, she boasts a 55-gallon pressurized, lighted transom live well with clear lid; another 35-gallon lighted well with an aquarium wall in her port corner; four massive, overboard-draining fishboxes; 36 total rod holders plus extensive rod storage; smart touches like storage compartments forward and aft for 5-gallon buckets; available Taco Grand Slam outriggers; and a standard anchor windlass with helm controls for effortlessly setting up on that grouper spot.

The ultimate combination of performance, luxury, and fishability, the MODEL isn't just the biggest boat BUILDER has every built; she also represents the culmination of everything we've learned over nearly 20 years of constantly refining our designs, construction, and rigging.

Overslot Web