Web, Writing, and Photography


We speak boats and fishing.

Overslot Web & Communications makes use of cost-effective online web development platforms combined with a background in professional writing, editing, and photography and an almost unhealthy obsession with boats and fishing to offer practical, effective, and inexpensive communications and marketing support tailored just for small- to medium-sized boat builders, tackle companies, lodges, and charter outfits.

We take a direct, common-sense approach to communications and marketing. Big agencies and "integrated marketing solutions" with five-figure price tags are right for some companies, but for others a more personal, down-to-earth approach works better. If that's the way you like to do business, and if you're looking for straight answers and effective, affordable, real-world web, communications and marketing support, please give us a call.

Zack Thomas, Principal

Zack Thomas, Principal

Zack has gone above and beyond with my site. From the initial consultation, to concept and completion, to maintenance and continuing to boost the SEO, I’ve experienced nothing but excellence.
— Capt. James Thomas, Underdog Sportfishing





Web Design


Building a web site doesn't have to be a land war in Asia. We're Fast, Cheap, and easy to deal with.

Overslot offers comprehensive website design, development, and maintenance specifically tailored for small businesses in the recreational boating and fishing industry.

We pride ourselves on:

  • A straightforward process
  • Quick turnaround times
  • Personal service
  • Obsessive attention to detail
  • Clear lump-sum pricing

All Overslot sites are:

  • Mobile-friendly
  • SEO-optimized
  • Owner-editable
  • Commerce-ready

Anybody can build a pretty website, but without quality content, it’s just an empty box. Our knowledge of the industry and copywriting expertise allow us to deliver complete packages.

One-time build fees start at $500; monthly fees start at $12.

Zack is professional, easy to work with, fast, and responsive. We get lots of compliments on the website he built for us, and it has definitely helped us increase our bookings substantially.
— Kathy Clancy, Mosquito Lagoon Fish Camp & Charters







Does good writing still matter? You Bet, now more than ever.

Thanks in large part to the internet, consumers are better educated today than ever. They may not have the answers, but they at least know the right questions to ask. Providing them meaty, real information — not meaningless fluff — is absolutely crucial.

With extensive professional writing and editing experience and a deep, broad knowledge of boats and fishing, content production is out speciality. Plus, we already speak the language, so you don't have to explain hull slap to us. Or kite fishing. Or jerk baits.

We'll interview you, climb all over your boats, check out your tackle, research the market and your competition ... hell, we might even go fishing with you if you insist. Whatever it takes, we'll help you articulate what sets you apart and then communicate it in the direct, brief, easy-to-read language consumers want. 

Zack’s knowledge about my market really helps us communicate with each other and with my customer base. My monthly internet sales have steadily increased year over year. Could not be happier.
— Tom Kennedy, Owner, Kennedy Products







Let us show your product or service in the perfect light.

Overslot offers professional photography services, specializing in on-water shoots for boat builders and charter captains. We also do product, lifestyle, food, and interior photography. We aren’t equipped for video or aerial imagery, but we coordinate with other professionals who are. We pride ourselves on extremely competitive pricing, particularly when photography can be bundled with web development or copywriting.

Zack was extremely professional and was eager to give valuable suggestions and feedback based on his years of experience. I get as much praise for my website as I do my product.
— Tom Hay, Deadrise Custom Boats







We make selling online easy — and profitable.

In addition to informational sites, Overslot designs, develops, and maintains clean and contemporary e-commerce sites.

  • Easy to update: add, change and remove products with drag-and-drop tools
  • Fully responsive: customers can order via phone or tablet without zooming and panning
  • User-friendly: integrated shopping cart and streamlined checkout process maximize orders
  • Owner-friendly: robust order management and shipping tools make fulfillment easy
  • Adaptable: Process payments via Stripe and/or PayPal or integrate Shopify

Monthly fees start at $18 plus a 3% transaction fee or $26 with no transaction fee. One-time build fees start at $750.

Marine industry e-commerce website sample 1